Week 6: Promoting our business

     Now that Claira and I have picked a location for our business, we can begin promoting. Promotion is very important for our business because in order to get players people have to know about our club. Since our primary target market is females ages 9-16 and our secondary target market is parents who have a household income of around $30,000 per year Claira and I have to choose a form of promotion that will be effective.

     There is four main types of promotion and under each main type there is many examples for each. 

4 Main Types of Promotion

Print Media

• Posters
• Banners
• Brochures
• Business Cards
• Newsletters
• Magazines
• Newspapers

Broadcast Media

• Radio
• Television

Social Media

• Facebook
• Twitter
• Instagram
• YouTube
• Pinterest
• Vine

Web Media

• Website
• Web Advertising

     Claira and I believe that to reach our target market using all forms of print media, social media, and web media will be the most effective. The average person spends one hour and forty minutes on social media per day, so using social media to promote our business will allow us to reach out to a large market. (Davidson) Using social media and web media will be able to reach both our primary and secondary target markets; while print media will mainly reach our secondary target market. Choosing these three types of promotion our business will be able to spread to all of our target market- and more. 

 

 Davidson, Lauren. "Is Your Daily Social Media Usage Higher than Average?" The Telegraph. Telegraph Media Group. Web. 15 Apr. 2016.